With Fickle & Finn, I set out to create aconceptual mixer brand that would stand out through bold, recognizable coloursand a versatile product range. The goal was to design a family of mixers thatincluded both classic staples and lighter variations, while maintaining acohesive and impactful visual identity.
I wanted to apply a strong brand identity across packaging, product photography, and outdoor advertising mock-ups. The goal was to showcase how cohesive design can carry through from label graphics to large-scale campaigns, demonstrating both branding consistency and real-life impact.
Logo Development
For the logo, I explored aclassic handwritten lettering style to evoke a traditional British feel. Theprocess began with hand-drawn calligraphy sketches before moving into digitalrefinement. I experimented with colour variations to test boldness, legibility,and overall impact, narrowing the options down to a design that felt bothdistinctive and authentic to the brand concept.
